We believe the potential for LifeMapping and the technology underlying it is boundless.  We anticipate that people will find value and use in LifeMapping that we cannot yet imagine.  We hope that LifeMapping can act as a beacon for people to unite and work together to improve their lives and communities. 

We are driven by profound curiosity about people and what really matters to them: why people think, feel, behave, make decisions, plan, cope with success or failure and navigate significant change in their lives.  We seek to listen and appreciate without judgement or the imposition of our own mental maps and models. 

We apply scientific rigour and analysis to understand and support change in the lives of people, families and communities. The new paradigm of digital analytics enables each of us access to the shared experience of the whole world,  rather than making decisions based on limited experience and guesswork.   

We want to share the knowledge, experience and insight of the LifeMapping community with everyone in the world regardless of who they are, where they are or their access to resources. We welcome ideas, collaborations and contributions from all sources.